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Pushpa Pan Masala
Pan Masala Market In India
The pan masala market in India size reached INR 44,973.0 Crore in 2023. The market is projected to reach INR 62,067.7 Crore by 2032, exhibiting a growth rate (CAGR) of 3.15% during 2023-2032.
The rising availability of diverse flavors and variants, rapid expansion of distribution networks, increasing product promotions by manufacturers and inflating consumer disposable incomes, are among the key factors driving the market growth.
Pan masala is a traditional Indian chewable tobacco product that consists of areca nut, slaked lime, catechu, sweet or savory flavorings, and various aromatic spices. It is commonly consumed by placing a small quantity in the mouth, and the user may chew or suck on it to release the flavors and stimulate salivation. Pan masala is often offered as a refreshing and aromatic mouth freshener after meals or during social gatherings. However, it is essential to note that the consumption of pan masala, especially those containing tobacco or areca nut, has been associated with various health risks and is discouraged by health authorities due to its potential links to oral health problems and addiction issues.
The cultural significance of pan masala as a traditional chewable tobacco product, has contributed to their uptake in India. It is often considered a part of social customs and is offered as a gesture of hospitality during social gatherings and festivities.
Moreover, the increasing disposable incomes and changing lifestyle choices have augmented the demand for convenient and flavorful mouth fresheners, contributing to the higher consumption of pan masala among urban and rural consumers. Apart from this, aggressive marketing activities and product promotions by manufacturers for popularizing pan masala and reaching a broader consumer base are propelling the market growth. Additionally, the introduction of innovative and diverse flavors and variants attracting consumers, catering to their evolving taste preferences is another major growth-inducing factor. Other factors, including the easy product availability across various e-commerce platforms and continual product innovations by key players, are also anticipated to drive the market further.
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